Bojana Flint and Thomas Ingenlath open the Polestar Night with legal and opening remarks.
Growth and business
Johan Malmqvist and Mike Whittington give an overview of Polestar’s global growth strategy, execution and plans, while Greg Hembrough brings to life our growth plans in the United States.
Brand and marketing
Pär Heyden immerses the audience into Polestar’s brand, with Åsa Borg providing an overview of Polestar’s brand awareness and marketing approach.
Polestar Precept Design
Thomas Ingenlath introduces the Precept through Polestar’s core value of design.
Polestar Precept Sustainability
Frederika Klaren talks about our second core value of sustainability, including Polestar Project 0.
Polestar Precept Innovation
Thomas Ingenlath gives an overview of our third core value of innovation, and concludes the event.